Monumental Loss Aversion

So…

CCP is building a monument.  Not an in-game monument, an actual, physical monument.

eve monument

The Proposed Monument

This is popping up all over gaming news.  It comes right on the heels of the major news coverage of the Titan battle, but it must have been in the works for a while.  CCP must be smiling all the way to the bank on this one.  Back-to-back major news coverage.  The newbie areas so swarmed that TIDI was in effect.  And now something that will pull vets back by the hundreds (for at least a month).

Per the announcement, only accounts that are active on 1 March 2014 will have the name of the highest skillpoint player on that account engraved in the monument.  There is also a provision for current corp CEO’s to petition CCP to add the names of players who are no longer with us in RL.

I have got to say – this is brilliant.  First off, it is a cool, interesting, and classy thing that CCP is doing.  EVE was recently featured in the Museum of Modern Art in NYC as part of the “Applied Design” exhibition.  This gives them some artistic credentials and they are making the most of it.  It shows them off to the community, it gets them some great press, and it is going to get the some subscriptions.  Because let’s be honest – loss aversion is a VERY strong human tendency.  For only $15 you have the ability to have your player name on a monument – forever.  If you have ever had strong feelings about EVE and played the game for more than a couple of months, you are going to want to be part of that.  And who knows, maybe some of those players that come back will rediscover what they liked about the game.

And for those that were on the fence about trying it out, I am sure they will either jump in before March 1 or not at all.  I would even predict a few hundred “vanity” accounts where players want a couple more significant names added to the monument.  EVE’s naming police are going to have their hands full for the next 23 days.

Finally, as I mentioned in a previous post :

“For CCP’s part, I think that as long as EVE keeps generating interesting stories it will maintain an adequate subscriber base.”

With the major Titan battle, and now the monument, they are certainly doing a good job of generating interesting stories.  I can’t wait to see what happens next.

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